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Superzero

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FOUNDING STORY
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superzero is on a mission to prove that true beauty does no harm.

Beauty's problem is bigger than a blemish - it's a massive waste footprint. Look past the veneer, and you'll find an ugly trail of waste, questionable ingredients, oversized plastic packaging, and careless choices that create unnecessary pollution and carbon emissions. Discover how we are shrinking beauty's environmental footprint with every wash, rinse, care, and repeat.

FOUNDING STORY
FOUNDING STORY
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Inspired by those with generous hearts and adventurous spirit.

We have been around for a while which has the advantage that we know a thing or two. We know that change is needed because pollution and climate change are causing permanent damage to our beloved planet. We know that businesses can be a positive force for change IF (and only if) they develop products and solutions that are BETTER than what they aim to replace.

After many years in the beauty industry, we know that green-washing is a thing and that "sustainable" choices often don't deliver the performance you deserve. We know that 80 to 90% of hair care products are water which is why they are packaged in plastic. We know that to make just a single PET plastic bottle you need the same amount of energy that you need to power a house for 4 days and 2 full liters of water. We know that less than 10% of bottles get recycled and all the rest ends up in landfills or the environment where it degrades into microplastic, harms marine life, and poses a danger to our health.

To change the industry that we know best, we started from zero and turned to natural chemistry to create the world's lightest personal care - from the way it makes you look and feel, to being light on your purse, to being ultra-portable wherever your life takes you, all the way to the lightest footprint beauty could ever have. No more compromise - just the best of both performance and sustainability.

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