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Alterna

43 Products
BEST SELLER
Caviar Anti-Aging Smoothing Anti-Frizz Air Dry Balm
2

$31.00

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Caviar Restructuring Bond Repair 3-in-1 Sealing Serum
3

$39.00

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Cool Hydrations Nourishing Masque

$35.00

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My Hair My Canvas Meltaway No-Rinse Micellar Cleanser
1

$25.00

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My Hair My Canvas City Slay Shielding Hair Spray

$25.00

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My Hair My Canvas Another Day Dry Shampoo

$28.00
$22.40

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My Hair My Canvas Glow For It Universal Gloss

$28.00

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My Hair My Canvas Shine On Defining Foam

$28.00

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My Hair My Canvas Soaring High Volumizing Blowout Mist

$28.00

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My Hair My Canvas Any Way Texture Spray

$28.00

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TOP RATED
Caviar Moisture Replenishing Moisture Shampoo
2 Sizes
10

$35.00 to $53.00

Caviar Moisture Replenishing Moisture Conditioner
2 Sizes
7

$35.00 to $53.00

Caviar Treatment CC Cream
2 Sizes
3

$29.00 to $41.00

Caviar Restructuring Bond Repair Shampoo
2 Sizes
1

$35.00 to $53.00

Caviar Anti-Aging Multiplying Volume Shampoo
2 Sizes
3

$35.00 to $53.00

Caviar Anti-Aging Smoothing Anti-Frizz Shampoo
2 Sizes
2

$35.00 to $53.00

CAVIAR Anti-Aging Replenishing Moisture Priming Leave-In Conditioner

$31.00

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Caviar Treatment Smoothing Anti-Frizz Nourishing Hair Oil
2

$39.00

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CAVIAR Anti-Aging Multiplying Volume Styling Mousse
2

$30.00

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Caviar Moisture Replenishing Moisture Masque
3

$42.00

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NEW LAUNCHES
Cool Hydrations Nourishing Masque

$35.00

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My Hair My Canvas Meltaway No-Rinse Micellar Cleanser
1

$25.00

ADD TO CART
My Hair My Canvas City Slay Shielding Hair Spray

$25.00

ADD TO CART
My Hair My Canvas Another Day Dry Shampoo

$28.00
$22.40

ADD TO CART
My Hair My Canvas Glow For It Universal Gloss

$28.00

ADD TO CART
My Hair My Canvas Shine On Defining Foam

$28.00

ADD TO CART
My Hair My Canvas Soaring High Volumizing Blowout Mist

$28.00

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My Hair My Canvas Any Way Texture Spray

$28.00

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My Hair My Canvas Easy Does It Air Dry Balm

$28.00

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My Hair My Canvas New Beginnings Exfoliating Cleanser

$29.00

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THE CAVIAR EXPERIENCE
THE CAVIAR EXPERIENCE right banner
Caviar Color Infinite Color Hold Top Coat Shine Spray
1

$33.00

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Caviar Color Infinite Color Hold Conditioner

$35.00

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Caviar Color Infinite Color Hold Shampoo

$35.00

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Caviar Treatment CC Cream
3

$41.00

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Caviar Restructuring Bond Repair Shampoo

$35.00

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Caviar Moisture Replenishing Moisture Shampoo
9

$35.00

ADD TO CART
Caviar Moisture Replenishing Moisture Conditioner
7

$35.00

ADD TO CART
EXPLORE ALTERNA
BEHIND THE BRAND
ABOUT ALTERNA
BEHIND THE BRAND
BEHIND THE BRAND
BEHIND THE BRAND right banner

A commitment to alternative beauty has been at the heart of the Alterna story since it debuted in 1997.  Alterna began its journey by creating innovative, luxurious haircare and styling products inspired by skincare science and formulated with pure and effective ingredients.  

Today it continues to define the cutting edge of clean beauty with their minimalist development philosophy. Alterna is proud to renew and refine its commitment to clean beauty as it brings a new generation of transformative haircare with My Hair. My Canvas. This exciting new line reimagines the creative possibilities of haircare, and it has been designed to deliver maximum impact on hair with the goal of minimizing their environmental impact.

ABOUT ALTERNA
ABOUT ALTERNA
ABOUT ALTERNA right banner

At the heart of each Alterna's vegan formula is sustainably sourced Vegan Botanical Caviar blended with unique, powerful ingredients like Water Lily Extract, Coconut Sugar Blend, White Charcoal, Prickly Pear Oil, Perlite and Lemon Peel Extract. Their formulas are formulated without added parabens, SLS/SLES* sulfates, phthalates, synthetic color, gluten, mineral oil, formaldehydes and formaldehyde-releasing agents. My Hair. My Canvas. formulas are designed to nurture each strand for undeniably beautiful and healthy hair.

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