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Alterna

Alterna haircare creates groundbreaking formulas that set the industry standard for the finest luxury haircare products in the world. Alterna continues to shape the future by staying one step ahead of technology by capturing the essence of indulgence, and most of all by taking imaginative leaps to give users of their products not what they think they want, but what they never thought possible. Always pushing the envelope to develop new formulations of professional hair care, Alterna shampoos, conditioners, treatments and styling products were created from the need for a luxury hair care brand that did more than just wash and condition hair. This technology, enzymetherapy, infuses a targeted system of enzymes to deliver essential ingredients into the hair. From Alterna Caviar Anti-Aging and Hemp Hair Care, Luxury Hair Care and Life Solutions, Alterna uses ingredients like Caviar, Hemp and White Truffle to make a dramatic difference in the hair.
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BEST SELLER
  • CAVIAR Anti-Aging Multiplying Volume Styling Mousse

    $30.00

    MFR Out Of Stock
  • Caviar Anti-Aging Smoothing Anti-Frizz Dry Oil Mist

    $37.00

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  • Caviar Moisture Replenishing Moisture Conditioner
    2 Sizes

    $36.00 to $54.00

  • Ten Perfect Blend Shampoo

    $65.00

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  • Caviar Anti-Aging Smoothing Anti-Frizz Air Dry Balm

    $32.00

    ADD TO BAG
  • Caviar Moisture Replenishing Moisture Shampoo
    2 Sizes

    $36.00 to $54.00

  • Caviar Restructuring Bond Repair Leave-in Treatment Mousse

    $48.00

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  • Caviar Restructuring Bond Repair Shampoo
    2 Sizes

    $36.00 to $54.00

  • Caviar Anti-Aging Multiplying Volume Shampoo
    2 Sizes

    $36.00 to $54.00

  • Caviar Clinical Densifying Shampoo

    $36.00

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  • TOP RATED
  • Caviar Moisture Replenishing Moisture Shampoo
    2 Sizes

    $36.00 to $54.00

  • Caviar Restructuring Bond Repair Shampoo
    2 Sizes

    $36.00 to $54.00

  • Caviar Moisture Replenishing Moisture Conditioner
    2 Sizes

    $36.00 to $54.00

  • Caviar Anti-Aging Smoothing Anti-Frizz Shampoo
    2 Sizes

    $36.00 to $54.00

  • NEW LAUNCHES
  • My Hair My Canvas Glow Up Repair Booster

    $32.00

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  • My Hair My Canvas Glow Crazy Shine Booster

    $32.00

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  • My Hair My Canvas Meltaway No-Rinse Micellar Cleanser

    $26.00

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  • My Hair My Canvas City Slay Shielding Hair Spray

    $26.00

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  • My Hair My Canvas Another Day Dry Shampoo

    $28.00

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  • My Hair My Canvas Glow For It Universal Gloss

    $28.00

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  • My Hair My Canvas Shine On Defining Foam

    $28.00

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  • My Hair My Canvas Soaring High Volumizing Blowout Mist

    $28.00

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  • My Hair My Canvas Any Way Texture Spray

    $28.00

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  • My Hair My Canvas Easy Does It Air Dry Balm

    $28.00

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  • THE CAVIAR EXPERIENCE
  • Caviar Moisture Replenishing Moisture Conditioner
    2 Sizes

    $36.00 to $54.00

  • Caviar Color Infinite Color Hold Shampoo

    $36.00

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  • Caviar Color Infinite Color Hold Conditioner

    $36.00

    ADD TO BAG
  • Caviar Moisture Replenishing Moisture Shampoo
    2 Sizes

    $36.00 to $54.00

  • Caviar Restructuring Bond Repair Shampoo
    2 Sizes

    $36.00 to $54.00

  • Caviar Color Infinite Color Hold Top Coat Shine Spray

    $34.00

    ADD TO BAG
  • Caviar Multiplying Volume Styling Mist

    $30.00

    MFR Out Of Stock
  • EXPLORE ALTERNA
    BEHIND THE BRAND
    ABOUT ALTERNA
    BEHIND THE BRAND
    BEHIND THE BRAND

    A commitment to alternative beauty has been at the heart of the Alterna story since it debuted in 1997.  Alterna began its journey by creating innovative, luxurious haircare and styling products inspired by skincare science and formulated with pure and effective ingredients.  

    Today it continues to define the cutting edge of clean beauty with their minimalist development philosophy. Alterna is proud to renew and refine its commitment to clean beauty as it brings a new generation of transformative haircare with My Hair. My Canvas. This exciting new line reimagines the creative possibilities of haircare, and it has been designed to deliver maximum impact on hair with the goal of minimizing their environmental impact.

    ABOUT ALTERNA
    ABOUT ALTERNA

    At the heart of each Alterna's vegan formula is sustainably sourced Vegan Botanical Caviar blended with unique, powerful ingredients like Water Lily Extract, Coconut Sugar Blend, White Charcoal, Prickly Pear Oil, Perlite and Lemon Peel Extract. Their formulas are formulated without added parabens, SLS/SLES* sulfates, phthalates, synthetic color, gluten, mineral oil, formaldehydes and formaldehyde-releasing agents. My Hair. My Canvas. formulas are designed to nurture each strand for undeniably beautiful and healthy hair.

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