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nailmatic
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nailmatic

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Boris and Lilian meet for the first time in Paris in 2004. The former has a background in the cosmetics industry (Black Up, By Terry, Rouge Baiser, Deborah group) and the latter is a self-taught all rounder who has worked in communication and music shows. In search of new challenges, they share the dream of many start-up founders: finding THE BIG IDEA. Boris wants to shake up the beauty business by creating something that's never been seen before.

A burgeoning sector in the beauty industry calls to them: nail polish. But nail polish is associated with beauty halls-which means merciless competitors, well-established challengers and very little room for manoeuvre. Large retailers remain unavoidable intermediaries of influence to reach nail polish fans. But are they really unavoidable? Lilian and Boris find the BIG IDEA by bringing together two uber-fashionable phenomena: nail polish and vending machines!

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Boris and Lilian's vision is clear: the polish must not cost more than 10 Euro, and its role is that of fashion accessory, to complement a look. The act of buying becomes sacred again: the customer partakes in a feel-good ritual, can spoil themselves, and collect the polishes. A vending machine that distributes awesomeness!

Following on from the grabbing claw machine at the fun fair, nailmatic has developed a vending machine especially for kids - the only difference is, with this one, they're sure to win with every turn! A fun tradition that references the vintage prize machines at the fairground, creating happy nostalgia for a fun and cool service.

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