This brand started from "Beauty.net", a women portal net site. Missha opened the 1st store in MyongDong, Seoul, 2003, and now, it is the bi cosmetic brand that has more than 300 stores in Korea.
Besides Korea, Missha products have been sold to New York, Hong Kong, Australia, Singapore, Thailand, China and other countries.
It is the cosmetic brand that has been expanding its business to Japan after it established Missha Japan in 2005. 'Red BB', which almost everyone could have bought, is the well-known product of Missha.