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Makeup Brands that Do Good in A Big Way

Sep 20th, 2018 
Posted By Dianne
When it comes to buying beauty products, you might be checking out formulations and searching for benefits first, or maybe just really after the packaging. But, have you ever wonder if their brands do something good for the world too? If there is one thing this industry loves more than luxurious products, it is how beauty incorporates charity. Of course, most beauty companies commit themselves to the formulation of products to make people especially women look and feel good. However, some brands are now changing the way we look and think about beauty. We highlighted those beauty brands that are going beyond their own goals and now focusing more on giving back.






As an innovative brand, Au Naturale Cosmetics started the #CleanBeautyRevolution, an opportunity for women to guiltlessly indulge in an adventure with color, and make a beautiful statement to the world through professional-grade cosmetics that are elegant and clean. Even though they are not into a cash donation, they continue to raise awareness by asking lawmakers to create a Clean Beauty Standard that will require clear and transparent labeling of cosmetic products in the USA, to protect the consumers against harmful toxins.

This environmentally sustainable brand, not only offers its bestselling Elixir Plumping Lip Gloss to enhance the look of your lips but it also gives 100% of its proceeds to Cleveland Clinic Lerner Research Institute in order to fund the alternative treatment for breast cancer patients, while 30% of proceeds from Siren Lipstick goes to the Intrepid Fallen Heroes Fund that supports wounded veterans. Just recently, Vapour Organic Beauty became the first green brand to offer an extensive spectrum of new shades for their collection of Atmosphere Foundation and Illusionist Concealer that will fit every skin tone.



As a way of giving back to the community, Jane Iredale offers one product each year for which 100% of its proceed will go to Living Beyond Breast Cancer, an organization they have been with over the years. For this year, they have chosen the PlayOn Lip Crayon. The good thing, they expanded the organizations which will benefit from each purchase.


 So, the next time you shop beauty products for yourself or for your loved ones, think of the beauty products that go beyond their benefits and find out if there is a good mission behind their brand.

"No beauty shines brighter than that of a good heart." - Shanina Shaik
SHOP FOR A CAUSE
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