In the early 1990s, Dr. Levine developed a revolutionary teeth whitening ampoule system for his celebrity patients who wanted to whiten their teeth simply, effectively and safely. In 2002, he founded GoSMILE, the smile-beauty company which became the hottest emerging category in prestige beauty . His latest breakthrough is the good-for-you the smileceuticals product line. It is to oral care & systemic wellness what SPF is to age management and skin protection.