NIA24 is a totally new approach for the treatment and prevention of sun damage to the skin. What is the key ingredient in the NIA 24/7 Skin Care System? Pro-NAD, a patented derivative of niacin, is the key ingredient in the Niadyne patented continuous skin cell delivery system. Available only in Niadyne products, it allows around-the-clock delivery to skin of effective levels of niacin that can benefit the health, look and feel of the skin. Pro-NAD is specifically designed to enable the niacin to be efficiently converted within skin cells to its active form, nicotinamide adenine dinucleotide or NAD. Pro-NAD has been chosen by the National Cancer Institute (NCI) of the National Institutes of Health for development as a skin cancer prevention agent.
