Alterna haircare creates groundbreaking formulas that set the industry standard for the finest luxury haircare products in the world. Alterna continues to shape the future by staying one step ahead of technology by capturing the essence of indulgence, and most of all by taking imaginative leaps to give users of their products not what they think they want, but what they never thought possible. Always pushing the envelope to develop new formulations of professional hair care, Alterna shampoos, conditioners, treatments and styling products were created from the need for a luxury hair care brand that did more than just wash and condition hair. This technology, enzymetherapy, infuses a targeted system of enzymes to deliver essential ingredients into the hair. From Alterna Caviar Anti-Aging and Hemp Hair Care, Luxury Hair Care and Life Solutions, Alterna uses ingredients like Caviar, Hemp and White Truffle to make a dramatic difference in the hair.